Friday, July 23, 2010

Are You Ready?

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ARE YOU READY?
"Initially inspired by the www.canary-project.org initiative, this is a campaign that focus on creating a public image bank as means of creating awareness – and engagement.
Images will be contributed by artists, photographers and amateurs. As 
this is everyone's challenge, this is everyone's chance to communicate 
it. To perceive it, to recognize it all around, to portray it, to upload 
it ( www.are-you-ready.org) to comment on it, to vote for the ones that 
get printed and enter the media (billboards, newspapers, magazines, 
etc). But you can also print your own at home and show it in your window. 
You can vote the best at your office. This is your campaign. This will 
be everybody's campaign. ARE YOU READY?
Every ad will feature the donated image (copyleft), 
the caption that explains what specific climate threat does that image 
refer to (rise of sea levels, natural catastrophies, environmental refugees, 
etc.), where and by whom it was taken, the website's address, and the 
campaign's mottos: ARE YOU READY?
"

"Our campaign points to the fact that everybody can do something.
Everyday. Everywhere. People just have to be reminded.
If we want to get things done we make a to-do-list. It's a question 
of priorities: saving the climate should be on top of everybody's to-do-list. 
And this is what our campaign provides: elements for everyone's personal 
to-do-list. Our message is: Look, you can do something about global warming! Here 
and now!
The TO DO TODAY campaign tells people what they can 
do at the very places where they can actually realize it: in the streets, in their cars, while 
shopping, at home ...
Besides normal billboards and urban media communication, a real memo 
pad would be offered as a means of "proactive campaigning". 
The Post-it comes already written, full of instructions on how to save 
the climate. You can use it for yourself or stick it around your work 
environment and home. Aditionally there are stickers and flyers to be 
placed all over the city adding straightforward messages at all relevant 
places. 
On the website WWW.TO-DO-TODAY.ORG , people can choose 
from a long list of things to do and create their personal TO DO LIST. In the portal the 
users can share their experiences, give tips, suggest more to-dos and 
finally enjoy the rewarding feeling of crossing something off their 
lists.An offer of engaging possibilities."
Courtesy: unscratchable.info

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